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Beware the Big O

Posted by simon key on 23 June 2012 | 0 Comments

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Its tempting to base some marketing around this summers "upcoming events" but beware!

The big "O" offers a temptation for marketers for upcoming product or sales campaigns but beware the extent of the copyright that the organising committee has is much more than even I was aware. 

Obviously the use of any logos, rings or alike is not allowed unless you are an official sponsor, but what I didnt know is what else may get you in hot water!

For example you are not allowed to use any two of the words: Games, Two Thousand and Twelve, 2012, Twenty-Twelve

or – any word in the list above with one or more of the words: London, medals, sponsors, summer, gold, silver, bronze

for example a recruitment business has been reported offering placements for £2012.00 in 'celebration' of the Olympics. It is described as a 'Golden Offer' and will run for the duration of the Olympics. 

This would definitely get some one one in hot water!

I personally find it contradictory that all the public money has been spent on the basis it will create so much business and yet unless you are a massively wealth business any reference to it is not allowed!

Bar-humbug

More info can be found at

http://www.london2012.com/about-us/our-brand/using-the-brand/