The usual requirements of every good website these days consist of:
- An identifiable logo
- Use of fonts and colours throughout the site, preferably reflecting your brand
- Intuitive navigation
- Transparent company licensing
- Registration and contact details in the footer
We have highlighted three design points that are sometimes overlooked, but there are many more, as you see from the list above.
The colour scheme and selection of images can turn a dull-looking site into something glamorous. For examples of this, you can visit casinohawks to find out more.
The following three tips are essential for any online casino website these days:
Have a Clear purpose
By this, we mean that whatever categories of games are available on the site should be made clear upfront on your homepage. This would include games such as slots, poker, roulette, blackjack, and others.
Further details on the specific games available can be made available by clicking these main categories.
Somebody looking for a poker game will not want to waste time paging through hundreds of slot games, if that’s all there is on offer. Basically, you’re giving them a reason not to return to your site, even when you do offer poker later.
Try and explain all of the bonuses and when they are available.
If there’s something that makes you stand out from the competition, include it here. Don’t neglect the colours and images - people often decide based on these!
Showcase promotions and game categories on the homepage but avoid clutter - keep it clean and straightforward. Above all, make it easy to navigate.
Ensure the Site is Performing
Now, more than ever, users expect performant sites.
This is particularly important for mobile versions of the casino site, whether that’s an app or a mobile-optimized version of the website.
If your site takes more than a few seconds to load, you have a problem, and it can’t all be blamed on network speed.
Few things will turn potential customers away faster than a slow site, and the chances are that once they’ve left you for this reason, they’ll never come back.
Mobile is important because that’s what customers demand, especially in today’s world. Even Google is moving towards a mobile-first index!
This means that the lack of a mobile-friendly option will negatively impact your site’s search ranking. If you design your site with mobile as your primary site, you shouldn’t go wrong.