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When designing a website, whether it be for a business or only for blogging, there are some fundamental aspects required to ensure a visitor has the best user experience. This will encourage potential customers to take action and increase sales conversions.


The most important aspect is functionality, as, without it, a website is not fit for purpose. Navigation is critical here, and the users should be able to find what they are looking for as quickly as possible. A grid-based layout is the easiest to follow, with clearly-defined columns and a sidebar.


This covers the look of the site, including the theme, colours and images. No more than five colours should be used overall, and a brand should be established, that is instantly recognizable. Typography should be plain and simple, with no fancy fonts that are difficult to read.


Once the initial design is created, the content can be added in the form of blog posts or product reviews. Each piece should be based on a well-researched keyword, be paragraphed correctly with plenty of white space, and spelling and grammar checked.

Other fundamental principles to consider include mobile-friendliness, loading time, visual hierarchy, having the necessary legal documents and customer engagement. With all these web design features in place, visitors will have a level of trust in the website. They will return time and time again, and hopefully, even recommend it to their family and friends.